Chapter 5 of the internship report focuses on the marketing activities of Everest Enterprise. This chapter provides an overview of the marketing strategies and initiatives implemented by the company. It explores the various marketing channels utilized, such as digital marketing, social media platforms, traditional advertising, and public relations.
Additionally, the chapter analyzes the effectiveness of these marketing efforts in reaching the target audience and achieving the company's marketing objectives. It may also include a discussion on market research conducted by Everest Enterprise, competitor analysis, and customer segmentation. The chapter aims to provide insights into how Everest Enterprise promotes its products or services and establishes its brand presence in the market.
CHAPTER FIVE
5 .Conclusion / Lessons
learnt
5.1 Inferences drawn
A BBA internship course has its own significance, as it
requires students to complete their graduation in real-world exposures of
theoretical knowledge. Internships allow you to gain practical experience while
also observing the real-world application of theoretical concepts. Some facts
about the organization`s privacy and systematic approach were revealed.
Internships have aided in learning the fundamentals of the marketing systems.
The internship program is very suitable for the students like intern to gain
the knowledge of professionals and practical working experiences and issues.
Everest Enterprises does not only provide product and
services but even aims at total consumer satisfaction by providing extra
support and guidance to the students for further career. So Everest Enterprises
is able to win believes of consumers.
This period of internship in Everest Enterprises was a very
fruitful experience. From this internship, the knowledge about working
environment, the marketing activities was gained and on-the-job experience of
marketing field was realized which shall prove to be a great experience. Due to
the interaction different people, variety of skills gained and learned to face
different people with different personality. As an intern at Everest enterprise marketing company for
Nestle, the following inferences were drawn:
Importance of Marketing: During the internship, the intern
gained a valuable understanding of how marketing is critical for any business's
success. The intern learned that marketing is not just about selling products
but also building brand awareness, creating customer loyalty, and establishing
a strong market position.
Consumer Behavior: As part of the internship, the intern
interacted with customers, conducted market research, and analyzed consumer
behavior. This experience allowed the intern to gain a deeper understanding of
what drives consumer behavior, including their preferences, attitudes, and
decision-making processes.
Teamwork and Collaboration: Working as an intern at Everest
enterprise marketing company for Nestle, the intern was part of a team and
worked closely with colleagues and managers. This experience taught the intern
the importance of teamwork, collaboration, and effective communication in achieving
shared goals and objectives.
In conclusion, working as an intern at Everest enterprise
marketing company for Nestle provided valuable insights and experiences for the
intern. The internship allowed the intern to gain a deeper understanding of the
importance of marketing, consumer behavior, teamwork and collaboration, and
adaptability and flexibility. These skills and knowledge gained during the
internship can be applied in future endeavors and contribute to the intern's
professional development. Overall, the internship at Everest enterprise
marketing company for Nestle was a positive and enriching experience for the
intern.
5.2 Overall experience, learning, knowledge gained
As an intern in Everest Enterprise, working on marketing
initiatives for Nestle in Nepal, Intern gained a unique insight into the
challenges and opportunities of marketing a global brand in a regional context.
Intern was tasked with conducting market research, identifying local consumer
trends, and helping to design marketing campaigns that are tailored to the Nepalese
market.
Working alongside experienced marketing professionals,
Intern got the opportunity to learn about various marketing strategies, tools,
and techniques. This include developing skills in areas such as digital
marketing, social media, market analysis, and product positioning.
Through hands-on experience working on marketing campaigns
and projects, Intern developed practical skills such as project management,
time management, and teamwork. These skills can be invaluable in any marketing
role or industry, and can help prepare for a successful career in marketing or
related fields.
Additionally, working for a global brand like Nestle
provided exposure to international marketing practices and standards, and an
opportunity to learn from some of the most experienced professionals in the
industry.
Overall, working as an intern in Everest Enterprise for
Nestle in Nepal was excellent learning experience, providing intern with
practical skills and knowledge that can be applied to a variety of marketing
roles and settings.
Bibliography
● https://www.nestle.com (viewed at
2022/01/01)
● https://thestrategystory.com (viewed
at 2022/01/05)
● https://www.studocu.com (viewed at
2022/01/015)
● https://www.studysmarter.co.uk
(viewed at 2022/01/20)
● https:www.marketing91.com/marketing
strategy-nestle (viewed at 2022/01/25)
● https://www.safalta.com/digital
marketing/nestle-case-study (viewed at 2022/02/01)