Internship Report on Everest Enterprise, Marketing - Chapter Three 2023

Chapter Three of the 2023 Internship Report on Everest Enterprise's Marketing focuses on providing a concise overview of the company's marketing strategies, initiatives, and outcomes during the internship period. It highlights key activities such as market research, promotional campaigns, customer engagement efforts, and their impact on the company's overall marketing objectives. This chapter offers a comprehensive insight into Everest Enterprise's marketing efforts in 2023, shedding light on their approach to reach and engage target customers and contribute to the company's growth and success in the market.

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CHAPTER THREE

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3. Introduction:

3.1 The Context:

Everest Enterprises began its operation from Itahari more than 15 years ago. The organization grew in the guidance of its founder Mr. Pankaj Jain as an emerging Everest enterprise for marketing within Nepal. The appreciation of the Nepali Business Houses, Customers and traders, the vision of the founder and hard work of our employees saw us growing up in to one of the largest and most reputed supply enterprises in Nepal.

Everest Enterprise specializes in marketing and distributing Nestle products in the country. Nestle is a global food and beverage company that produces a wide range of products, including coffee, chocolate, dairy products, and baby food.

Nepal is a small country located in South Asia, bordered by China to the north and India to the south, east, and west. The country has a population of over 30 million people and is known for its natural beauty, including the Himalayan Mountain range, which includes Mount Everest, the tallest mountain in the world.

Everest Enterprise plays a crucial role in the distribution of Nestle products throughout Nepal. The company operates through a network of retailers and wholesalers, ensuring that Nestle products are available to customers in both urban and rural areas of the country. Everest Enterprise also provides marketing and advertising support to Nestle, helping to promote its products and increase brand awareness. As a market leader in Nepal, Everest Enterprise faces competition from other companies that distribute similar products. However, the company has been able to maintain its position through its strong distribution network, marketing expertise, and customer service.

In recent years, Nepal has experienced economic growth, leading to an increase in consumer spending and demand for high-quality products. This has created new opportunities for companies like Everest Enterprise to expand their operations and offer a wider range of products to consumers.

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3.1.1. Vision, Policy & Core Values:

Vision:

The Everest Enterprises has seen stupendous progress and growth through the vision of its founder Mr. Pankaj Jain. Our vision is to provide the widest variety of Products to the customers, Consumers in the largest possible way.

Policy:

This trust is based upon our quality image and our reputation for consistently delivering high-quality products. Inspired by the scientific breakthrough of our founder Henri Nestlé, who created the first Farine Lactée Nestlé in 1867, this trust must be maintained and enhanced day after day. Every product on the shelf, every service and every contact has helped to shape this trust. A Nestlé brand name on a product or a service is a promise that it is safe, that it complies with all relevant laws and regulations and that it constantly meets our high standards of Quality.

Core Value:

Country economy is growing at a fast rate and this fact is being appreciated by the whole world. Strong attempts are being made at the central level to improve the trading relations between neighboring countries. We appreciated this fact and pledge to expand our network, infrastructure, staff and services so that we become the locomotives of this historic and significant change that is waiting at our doorsteps. The journey that began as an emerging marketing Services within Nepal.

Everest Enterprises aspires to become the most reputed, trusted and most dynamic company in the near future.

3.2 Products & Services:

Everest Enterprise is a marketing company that provides a range of services to Nestle, one of the world's largest food and beverage companies. Here are some of the products and services that Everest Enterprise offers:

 

Digital marketing services: Everest Enterprise provides Nestle with digital marketing services, such as website design and development, search engine optimization (SEO), social media marketing, and email marketing. These services help Nestle to reach and engage with its target audience online.

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Branding and advertising: Everest Enterprise helps Nestle to develop and promote its brand identity through advertising campaigns, such as TV commercials, print ads, and billboards. These campaigns help Nestle to increase brand awareness and recognition, as well as drive sales.

Market research and analysis: Everest Enterprise conducts market research and analysis to help Nestle understand its target audience, competition, and market trends. This information helps Nestle to make informed decisions about its marketing strategy and product development.

Event marketing: Everest Enterprise may help Nestle to plan and execute events, such as product launches or promotional events, to engage with customers and create brand awareness. This can include everything from venue selection and logistics to event promotion and execution.

Packaging and design: Everest Enterprise may provide packaging design services for Nestle's products, helping to create packaging that is attractive, functional, and aligned with Nestle's brand identity. This can include everything from product labeling to packaging materials.

Sales support: Everest Enterprise may provide sales support services to Nestle, such as creating sales collateral or developing training materials for sales teams. This can help Nestle's sales teams to better understand the products and services they are selling and communicate their value to customers.

 

3.2.2 Organization Structure:

Organizational structure determines the how the chart typically demonstrates relations between people within an organization. Such relations might include managers to sub-workers, directors to managing directors, chief executive officer to various departments, and so forth. When an organization chart grows too large it can be split into smaller charts for separate departments within the organization. The different types of organization charts include:

●        Hierarchical

●        Matrix

●        Flat (also known as Horizontal)

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Nestle Company is a decentralized organization that is organized according to the matrix structure. Nestle as a decentralized organization permits to subordinate branches to enjoy a proportionately high-level of independence. Although it still makes major strategy decisions at the headquarter level, daily operations are left up to subordinate branches to derive and perform. The responsibility for operating decisions is push down to local units.

3.2.3 Board of Directors and Management Teams:

The management team should not only be able to compete domestically, but also have an international exposure as at present is 21^st century world ,with numerous opportunities to be exploited, as well as sustain the great degree of rising competition in the marketing sector. Board of directors management team comprises of experienced professionals with years of experiences in related field.

The professionals comprising of present Board of Directors and the management teams are as follows:

S.NO	Key Management Personnel	Position
1.	Pankaj Jain	Owner
2.	Khusbhu Lalwani	Founder
3.	Bigyan Shrestha	Managing Director
4.	Pradeep Ghimire	Sales Officer
5.	Tika Parajuli	Area Incharge

 

3.3 SWOT Analysis

A SWOT analysis is a technique utilized by businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats. The objective of this analysis is to aid businesses in comprehending their present situation and develop a plan for the future. By recognizing internal strengths and weaknesses, companies can leverage them to exploit opportunities and reduce external threats.

Here's a SWOT analysis of Everest Enterprise as a marketing company for Nestle:

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Strengths:

Strong relationship with Nestle: As a marketing company for Nestle, Everest Enterprise has a strong relationship with one of the world's largest food and beverage companies, which can provide stability and security for the business.

Experienced team: Everest Enterprise has an experienced team of marketing professionals who understand the industry and have worked with Nestle for a long time, which can give them an advantage over competitors.

Diversified service offerings: Everest Enterprise offers a range of marketing services, including digital marketing, branding, and advertising, which can provide flexibility and adaptability to changing market conditions.

Weaknesses:

Dependence on Nestle: Everest Enterprise's business model is heavily dependent on Nestle, which could make them vulnerable to changes in the company's marketing strategy or business priorities.

Limited industry exposure: Everest Enterprise may have limited exposure to other clients in the food and beverage industry, which could limit their ability to gain new business or expand their services.

Limited geographic reach: Everest Enterprise may have limited geographic reach, which could limit their ability to serve clients outside of their current markets.

Opportunities:

Growth potential: The food and beverage industry is large and growing, which presents an opportunity for Everest Enterprise to expand its client base and services.

Digital marketing growth: The growth of digital marketing presents an opportunity for Everest Enterprise to expand its services and expertise in this area.

Expansion into new geographic markets: Everest Enterprise could explore expanding its services to new geographic markets, which could provide new business opportunities and revenue streams.

Threats:

Competition: The marketing industry is highly competitive, which could make it challenging for Everest Enterprise to gain new business or retain existing clients.

Economic uncertainty: Economic downturns or recessions could lead to reduced marketing budgets, which could negatively impact Everest Enterprise's business.

    Regulatory changes: Changes in regulations related to marketing or the        food and beverage industry could impact Everest Enterprise's ability to offer certain services or work with certain clients.