This internship report focuses on my experience at Everest Enterprise during my internship in the Marketing department in 2023. Everest Enterprise is a renowned company known for its innovative marketing strategies and diverse product offerings. During my internship, I had the opportunity to work closely with the marketing team and gain practical insights into various marketing activities.
The report will provide an overview of the objectives and scope of the internship, highlighting the projects and tasks assigned to me during the preliminary phase. It will delve into the methodologies employed and the strategies implemented to achieve marketing goals. Through this internship, I aimed to apply theoretical knowledge into practical scenarios, enhance my marketing skills, and understand the dynamics of a professional work environment.
The preliminary part of an internship report typically consists of the initial phase of the internship experience. It sets the foundation for the report by providing background information and outlining the objectives and scope of the internship. Additionally, the report will reflect on the overall experience gained at Everest Enterprise, including the collaborative work environment, mentorship received from the marketing team, and the insights gained into industry best practices. It will also highlight the personal and professional growth achieved, such as improved project management skills, a deeper understanding of marketing principles, and the ability to adapt to a fast-paced work environment. The internship at Everest Enterprise has been instrumental in shaping my career aspirations in the marketing field.
Preliminary Part
A STUDY ON MARKETING DEPARTMENT OF
EVEREST
ENTERPRISE, DHARAN
AN
INTERNSHIP REPORT
Submitted
To
Office of Dean
Faculty of Business and Accounting
Lincoln University College, Malaysia
Submitted
By
Dinesh Baskey
LUC Registration No: 00023000
Green Peace Lincoln College, Itahari
In
the partial fulfillment of the requirement for the degree of
Bachelor of Business Administration
(BBA)
Itahari, Nepal
LETTER
OF ACCEPTANCE
This is to certify that the
internship report
Entitled
Marketing Department of
Everest Enterprises, Dharan Branch
Submitted By
Dinesh Baskey
LUC registration No: 00023000244
Green Peace Lincoln College, Itahari
This internship report has prepared
as approved by this college in the prescribed format of the faculty of Business
and Accounting. This internship report is forwarded for final evaluation.
….………………………
Date: Feb,
2023 Mr.
Dilli Prasad Bhattarai
Supervisor
DECLARATION
I hereby declare that Internship Project report entitled
“MARKETING DEPARTMENT OF EVEREST ENTERPRISE” which is submitted by me in the
partial fulfillment for the award of BBA degree of Lincoln University under the
supervision of “Mr. Dilli
Prasad Bhattarai”
comprises only my original work and due acknowledgements have been made to
materials used in the report. I further declare that this report is a result of
my own effort and that it has not been submitted in any part of other
universities or institution for the award of any degree.
……………………………..
Dinesh Baskey
Bachelor of Business Administration
LC No: 00023000
Green Peace Lincoln College
ACKNOWLEDGEMENT
Completing an internship at the Dharan branch of Everest
Enterprise provided me with a wonderful opportunity for both personal and
professional growth. I am grateful for the chance to have met and worked with
so many talented individuals who helped guide me throughout this experience.
When it came time to select an internship placement during my studies at Green
Peace Lincoln College, I opted to pursue a placement with Everest Enterprise, a
highly accomplished marketing enterprise in Nepal.
The internship was a valuable experience for me, allowing me
to observe and learn about the daily operations of the bank. I gained practical
experience in dealing with customers and working in a professional setting,
making me more responsible, diligent, cooperative, disciplined, and
hard-working.
I would like to express my gratitude to Mr. Dilli Prasad
Bhattarai for providing his expertise and insight to make my report informative
and well-structured. I am also thankful to my teachers and friends for their
support and help. I extend my gratitude to Mr. Pankaj Jain, the owner, for
giving me the opportunity to complete my internship at the bank, as well as to
the department heads and staff at Everest Enterprise for their guidance and
support. I would also like to thank my family for their time and suggestions,
which helped make my internship a success.
Thank you.
Dinesh Baskey
LUC Reg. No.: LC00023000
Green Peace Lincoln College
TABLE OF CONTENTS Page No.
Cover page
Certificate letter from industry
Industry feedback form
Letter of acceptance iv
Letter of Declaration v
Acknowledgement vi
Table of Content vii
List of Table ix
List of Figure x
Abbreviation xi
Executive Summary xii
CHAPTER-ONE
1.
INTRODUCTION
1.1 Background 1
1.2 Objectives of Internship 2
1.3 Methodology 3
1.3.1 Organizational Selection 3
1.3.2 Placement 4
1.3.3 Duration 4
1.3.4 Activities Performed in Bank 4
1.4 Limitations of Internship 6
CHAPTER-TWO
2. BRIEF
INTRODUCTION OF THE INDUSTRY
2.1 The Context 7
2.2 History 8
2.3 Present Situation 8
2.4 Challenges and Opportunities 9
2.4.1
National Challenges 9
2.4.2National
opportunities 10
2.4.3
Global Challenges 11
2.4.4
Global opportunities 11
CHAPTER-THREE
3. INTRODUCTION
OF THE ORGANIZATION
3.1 The Context 12
3.1.1
Vision, Mission and Core Values 13
3.2 Present Situation 13
3.2.1
Product and Services 13
3.2.2
Organization Structure 14
3.2.3
Board of Directors (BOD) 15
3.3 SWOT analysis of MBL Bank 15
CHAPTER-FOUR
4. ANALYSIS
OF ACTIVITIES DONE/PROBLEM SOLVED
4.1 Introduction of the
activities/department/sections 17
4.2 Role of intern and fitting in the
organization structure (responsibilities) 19
4.3 Experiences in the internship including
understanding of system,
processes
and rationale 19
4.4 Emergence of issues, problem or
challenges and problems solved 20
4.5 Observed Gaps 21
CHAPTER-FIVE
5. CONCLUSION
5.1 Inferences drawn / Lesson learnt 23
5.2 Overall experience, learning, knowledge
gained 24
LIST OF TABLES
Table No: Page
No.
Table 1: Board of Directors
15
LIST OF FIGURES
Figure 3.1: Organizational structure of Everest
Enterprise
15
ABBREVIATIONS
BC :
Before Christ
BOD :
Board of Directors
CEO :
Chief Executive Officer
CSD :
Customer Service Department
FCY :
Foreign Currency
FD :
Fixed Deposit
FPO :
Follow-on Public Offering
FY :
Fiscal Year
IPO :
Initial Public Offering
IT :
Information Technology
LTD :
Limited
LUC :
Lincoln University College
MBA :
Master of Business Administration
No. :
Number
NRB :
Nepal Rastra Bank
POS :
Point of Sale
QR :
Quick Response
SMS :
Short Message Service
SWOT :
Strengths, Weaknesses, Opportunities and Threats
EXECUTIVE
SUMMARY
As part of the Bachelor of Business Administration (BBA)
program requirements, Intern was obligated to complete an internship program of
at least two months. For internship, Intern chose to work at Everest Enterprise
in the Marketing Department at Dharan, to gain practical exposure to Marketing
activities.
Being a BBA student, practical orientation in an
organization is a compulsory requirement to fulfill the 8-week Internship
Program. Throughout the eight weeks of internship, Intern worked in the
Marketing department of Everest Enterprise, which provided a great opportunity
to gain practical knowledge that complemented the intern’s theoretical
knowledge. This report encompasses an overview of the intern experiences and
insights during the two-month internship period.
The marketing internship with Everest Enterprise provided a
comprehensive understanding of the industry, as well as insight into the inner
workings of a successful marketing team. Daily tasks included conducting market
research, creating engaging social media content, and contributing to the
development of marketing campaigns. The experience also allowed for
collaboration with various members of the team, including graphic designers,
copywriters, and project managers. By observing how each department contributes
to the larger marketing efforts, the internship provided valuable perspective
on the importance of teamwork and collaboration in achieving marketing
objectives.
In addition to contributing to the marketing team's efforts,
the internship provided ample opportunity for professional development. This
included attending team meetings and brainstorming sessions, participating in
workshops on marketing strategies, and networking with industry professionals.
The experience allowed for exposure to various facets of the marketing
industry, and provided a foundation for future career growth in the field.
importance of analytics and measurement in the development
of successful marketing strategies.
Overall, the marketing internship with Everest Enterprise
was an incredibly valuable experience. It provided insight into the workings of
a successful marketing team, allowed for professional development
opportunities, and offered a foundation for future career growth in the field.
By contributing to the team's efforts and observing how marketing strategies
translated into measurable results for the company, the internship provided a
comprehensive understanding of the industry and its importance in driving
business success.
Finally, the internship provided valuable insight into the
importance of teamwork and collaboration in achieving marketing objectives. The
team-based environment allowed for a range of perspectives and skillsets to be
utilized, resulting in more innovative and effective marketing campaigns. This
experience underscored the importance of collaboration in achieving success in
the marketing industry, and has provided me with valuable skills that will be
applicable throughout my career. Overall, the marketing internship with Everest
Enterprise was an incredibly valuable experience, providing hands-on
experience, professional development opportunities, and a comprehensive
understanding of the marketing industry.